Basic Attention Token Price

Unlike traditional cryptocurrencies that rely on systems like Proof of Work or function solely as generic mediums of exchange and privacy coins, BAT utilizes a "Proof of Attention" model where token value and distribution are directly tied to verified human mental engagement measured on-device. Additionally, BAT features native browser integration (starting with Brave) to process ad targeting locally without third-party tracking, offers the unique ability to tip creators who haven't yet joined the network, and enforces restrictions where tokens earned through browser ad viewing or the User Growth Pool are designated for value-added ecosystem uses rather than unrestricted movement.

BAT functions as the unit of reward and exchange across the digital advertising ecosystem. Advertisers spend BAT to run campaigns, while publishers earn the majority share for their content. Users earn BAT for viewing privacy-respecting ads and can use their tokens to tip or donate to verified creators, purchase digital goods (such as data services or high-resolution photos), unlock premium audio/video content, vote on comments, access premium features, or interact with games. BAT is also integrated into Web3 gaming, decentralized payment protocols, and can be traded on crypto exchanges.

According to the BAT whitepaper, the project promises a privacy-preserving digital advertising model that quantifies focused human attention anonymously through Basic Attention Metrics (BAM). It establishes a three-party value flow where advertisers pay in BAT, publishers receive the majority share, and users are compensated for their mental engagement. It also promises robust privacy via the Brave Ledger system (using the ANONIZE algorithm and Zero Knowledge Proofs) before transitioning to a decentralized state channel scheme on Ethereum, all while operating under a capped, non-inflatable supply of 1.5 billion tokens.

BAT is an ERC-20 utility token deployed on the Ethereum blockchain. As an ERC-20 token, it is secured by Ethereum's Proof-of-Stake (PoS) consensus mechanism, which guarantees the validity, permanence, and irreversibility of BAT transactions on the network.

BAT was created by Brendan Eich (CEO of Brave Software, creator of JavaScript, and former co-founder/CTO of Mozilla) and Brian Bondy (CTO of Brave and former senior engineer at Mozilla and Khan Academy). They created BAT to solve the fundamental issues of modern digital advertising—which has become broken, opaque, and ridden with fraud—by directly valuing user attention, preserving personal privacy, giving advertisers better returns, and ensuring publishers receive fair compensation.

BAT was created in 2016 and officially held its initial coin offering (ICO) on May 31, 2017.

You can use BAT by downloading the Brave browser and opting into Brave Rewards to earn tokens for viewing privacy-respecting ads. Users can then use their accumulated BAT to directly tip and support verified content creators on platforms like Brave Creators, access premium content, vote on comments, or purchase digital goods. In addition, users can manage, swap, bridge, or pay with tokens using the unified Brave Wallet and BravePay, earn rewards via the Brave Rewards Card, or trade BAT on secondary cryptocurrency exchanges.

Basic Attention can be bought on the SwissBorg app with just a few clicks. Download the app for Android or iOS and exchange cryptos instantly at the best price.

The digital advertising industry is broken, fraudulent, and opaque. Users face constant privacy violations, invasive third-party tracking, malware, and uncompensated attention exploitation. Concurrently, publishers suffer from diminishing ad revenues and high intermediary fees, while advertisers struggle with poor data visibility, click fraud, and inefficient return on ad spend. BAT solves these problems by cutting out third-party tracking intermediaries and establishing an anonymous, on-device attention economy that fairly compensates all three participants.

Yes, BAT is open-source. Its public code repositories, including the underlying codebase powering the Brave Creators platform (built using Ruby on Rails and React), can be viewed, reviewed, and contributed to directly on GitHub.

BAT tokens were minted and distributed during an Initial Coin Offering (ICO) on May 31, 2017, which raised approximately $35 million USD in under 60 seconds. During the generation event, 1 billion tokens were sold to participants, 200 million tokens were allocated to a development pool, and 300 million tokens were reserved for a User Growth Pool (UGP) to incentivize ecosystem adoption, bringing the total capped supply to 1.5 billion BAT.

According to the BAT official project roadmap, the long-term vision is to power a user-first, transactional attention economy across Web3 and mainstream browsers. This includes rolling out Roadmap 4.0 features such as the Boomerang Protocol for decentralized, privacy-preserving incentive systems and verifiable ad interactions, expanding the unified Brave Wallet and BravePay for seamless self-custody stablecoin and crypto payments, and advancing the Creator Contribution Protocol to compensate creators when AI models utilize their content across the Agentic Web.