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Monthly CEO newsletter - September 2024

CEO newsletter

Cyrus Fazel

Proud founder & CEO

Dear Borgerz,

As the days get shorter and the leaves start to turn yellow and brown 🍁, the crypto world is still buzzing with energy – and so are we! September has been one wild ride, so let’s recap everything that happened last month. From crypto’s twists and turns to the latest developments at SwissBorg, there’s plenty to talk about!


The Cryptosphere: September Showdown ⚔️

This past month, the cryptosphere has been as lively as ever. Here's a quick snapshot of what’s been going on:


1. The Fed Finally Showed Up! 💼

We predicted the US Fed would finally make its grand entrance in our August newsletter – and they didn’t disappoint. On September 18th, they delivered a much-anticipated rate cut (50 basis points), easing monetary policy for the first time in four years. This first cut could signal the start of a broader trend to keep the economy steady. So, while the party may not be in full swing yet, the music is definitely starting to play! 🎶


2. Bitcoin Stays Strong 💪

September was another solid month for Bitcoin. The best proof of this is that BTC balance on exchanges is at 12-month low. 

Boost your portfolio today with SwissBorg! Join the crypto revolution! 🚀📈

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The long term holders that sold the March top are now reaccumulating…

People have been scooping up and holding onto $BTC like it’s the hottest ticket in town for the past month – meanwhile, the supply of Bitcoin on exchanges has been shrinking, meaning there’s less to go around…but here we are, still hanging out in the $60k range – how come? It’s been a slow and steady process where sellers outpaced buyers, which kept the price from skyrocketing. The “smart money” has been playing the long game – buying $BTC in small, consistent chunks to build up their stash without causing a price spike. 🤓 While volatility is always part of the package, this stability has sparked fresh optimism among investors. The question on everyone’s mind is: will Bitcoin’s next milestone be $70,000 or $80,000? 🤔


3. The world’s richest inmate is officially free! 🪽

Changpeng Zhao, aka CZ, the former CEO of Binance, wrapped up his four-month prison sentence a couple of days ahead of schedule, sparking headlines across the crypto world. Known for his meteoric rise as the founder of the world’s largest cryptocurrency exchange, CZ’s incarceration had sent shockwaves through the industry. With his early release, speculation is already swirling about what’s next for the crypto titan. Will CZ make a comeback or embrace a quieter chapter? Either way, his return is sure to stir the pot!


4. Everything you didn’t want to miss from SOLANA BREAKPOINT 👀

You didn’t manage to attend this tremendous conference? Well let me summarise the main highlights here:

  • Firedancer is live on testnet / Frakendancer (an earlier version of Firedancer) is live on mainnet. Solana’s Firedancer validator is estimated to bring Solana’s maximum theoretical transactions per second (TPS) from 65k to 1M – this is a big step towards making that a reality.
  • As for Firedancer’s predecessor, Frankendancer, it achieved 1 million plus TPS in test conditions – the kicker being, it did so in a decentralised manner (across 100 ‘nodes’).
  • Tap-to-pay from your self custody wallet, coming to Fuse: The easier a new technology is to use → the more people will use it.
  • Phantom is launching embedded wallets: This is like Solana’s version of Smart Wallets – third party apps can allow users to generate Phantom wallets with nothing but an email address.
  • PayPal endorsed Solana as their chosen chain for their $PYUSD stablecoin
  • Jupiter is launching a mobile trading app w/ zero fees and web2 onboarding options
  • Sky Ecosystem (formerly Maker) just made a proposal to launch on Solana
  • HelioPay is enabling Shopify merchants to sell directly in X via Solana blinks. Think of it as One-click Solana-based checkouts, that can be embedded into Twitter posts – that integrate directly with your Shopify store for seamless fulfilment.

💚 SwissBorg 💚 Updates: The Momentum Continues 🔥

Here at SwissBorg, we’ve been hard at work keeping up with the fast-paced crypto world and delivering exciting updates to our community. Here’s what went down in September:


1. Alpha

As usual, SwissBorg did all it could to allow you to invest in the juiciest deals the digital world has to offer! Domen, our beloved PM, dropped a very insightful update on what he called the AI Summer. If you haven’t read it yet don’t miss it here. Plus here is the overview of the great deals which were offered in September:

  • Vala: VALA is a SocialFi app that blends the engagement of TikTok with the ease of Robinhood. While watching content from their favourite creators, users can 'flick to buy' the assets they discuss. This platform aims to eliminate all friction between the moment users receive information about a potential trade idea—whether it’s intellectually or attention-driven—and when the trade is executed. They call this concept "Flick-to-Buy" and they are pioneers in the field. The initial objective with the VALA tokens is to enable holders to get access to infinite airdrop opportunities of all tokens launched on Vala simply by locking their tokens. Further, swapping tokens using VALA will earn preferential rates, and users will also have the possibility to burn VALA for social recognition on the platform.
  • Moemate: Moemate is leading the transition beyond standard interfaces like ChatGPT, empowering users to directly control and benefit from AI through Web3 technology. The next wave of the AI revolution will be AI Agents - Moemate is decentralising the control over them. Moemate is a highly customisable AI-driven platform for virtual companions, enabling communities to create, share, and monetise AI agents. Currently focused on entertainment, such as character chatbots and intelligent virtual assistants, the platform is expanding to include business and functional applications next. Moemate stands out through their proven network effects and operational profitability having successfully implemented their go-to-market strategy.

2. New token in the app

  • Aleph: Aleph.im is a DePIN (Decentralised Physical Infrastructure) project founded in 2019 by Johnathan Schemoul and Claudio Pascariello with the goal of disrupting the current cloud storage model by leveraging the value proposition of blockchain technology. To achieve this, they have built a cross-chain layer-2 network that provides a fully decentralised and trustless infrastructure solution for data storage, indexing, and computing.

3. New Thematic added 

  • DeFi: The DeFi Thematic can be thought of as a one-click way to gain exposure to the entire DeFi sector through a carefully curated and dynamic basket of tokens that evolves with expert market insights. When designing this new product, our main objective was simple: create a basket of tokens that is both diverse and resilient, while ensuring it remains continually invested in top DeFi projects.

4. Educational content

  • The BORG token is an essential element of the SwissBorg ecosystem, offering a wide range of utilities and benefits. Whether you’re looking to participate in governance, earn yields, unlock premium membership perks, or gain access to exclusive investment opportunities, the BORG token has a lot to offer. Notably, in September, the BORG token hit an exciting milestone by reaching once again 20 cents, signalling an underlying growing momentum. As SwissBorg continues to evolve, BORG remains a vital tool for users to manage and grow their wealth in the decentralised finance space. If you want more details, please read this great article giving a comprehensive understanding of the BORG token: What is the SwissBorg Token? Full article here
  • Once again, a tremendous piece has been written and this time it is on DeFi: The summer of 2020, known as “DeFi Summer,” was an incredible time for the crypto industry. For the first time, the decentralised finance (DeFi) movement became more than just a theoretical idea; it became a concept that worked in practice. During this period, we witnessed a surge in the popularity of several DeFi primitives—DEXes (decentralised exchanges) with Uniswap, borrowing and lending protocols with Aave and Maker, on-chain yield with Yearn Finance, and much more. If you want the full article, click here!
  • And to finish with a bang don’t miss our article on the MEX! It breaks down why we’re truly #BetterThanCEX and highlights our standout feature – the Smart Engine. This engineering marvel connects you to 11 different exchanges and performs automatic arbitrage for each transaction, ensuring you always get the best possible deal.

Wrapping Up 🎁

September has been a whirlwind of progress, and we’re so excited to keep pushing forward with you. Thank you for being part of the SwissBorg journey – your support is what makes this community truly special.

Here’s to an even bigger and better October 💚 and keep in mind that…

  • Q4 has the highest historical returns of any quarter
  • Q4 halving years tend to outperform non-halving years
  • And this Q4 will likely be boosted by the first run of rate cuts since 2020…

Proud Founder and CEO of SwissBorg 🇨🇭, always here to serve you 🙏,

To the moon and beyond,


Cyrus Fazel ✍️

 🚀💼🌟


Meme of the month:

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