My Lovely Coin Price

My Lovely Coin sets itself apart by directly tying GameFi mechanics to verifiable environmental impact. Under its core concept, in-game achievements correspond directly to tangible real-world actions: planting a tree in the game leads to planting a tree in real life.

Additionally, the project is backed by notable gaming programs, having been incubated in the Ubisoft Entrepreneurs Lab at Station F and awarded the prestigious "Unity for Humanity" prize. Its team includes talent such as the former Art Director and Lead Game Designer of Candy Crush.

Within the My Lovely Planet ecosystem, the MLC token provides several functions:

• In-Game Purchases: Players can buy digital items directly inside the game using MLC.
• Access to Content: Holding MLC unlocks rewards, exclusive game content, and special contests.
• Environmental Treasury & Voting: Holding the token allows users to participate in governance over the Environmental Treasury and vote on which NGOs receive funding.

My Lovely Coin and the My Lovely Planet game were founded by Clément Le Bras, a graduate of Mines de Paris with a major in Energy, who was trained in environmental issues by expert Jean-Marc Jancovici.

After working for a year in Madagascar alongside impoverished communities vulnerable to climate change, Le Bras dedicated his career to building climate protection solutions. He created the project to harness the massive scale of the mobile gaming industry to empower young generations to take real-world climate action.

You can use My Lovely Coin within the My Lovely Planet mobile game on iOS or Android to:

• Purchase in-game digital items.
• Hold tokens to unlock exclusive content, contests, and rewards.
• Cast votes for partner NGOs to direct funding from the project's Environmental Treasury.

My Lovely Coin can be bought on the SwissBorg app with just a few clicks. Download the app for Android or iOS and exchange cryptos instantly at the best price.

My Lovely Coin addresses the global challenge of climate change by bridging the gap between passive concern and actionable impact. While surveys show that up to 70–77% of young people consider climate change a critical global threat, turning that concern into direct support can be challenging.

By leveraging the 2.8 billion mobile gamers worldwide—particularly Generation Z and Alpha—the project transforms entertainment into an automated funding engine for reforestation, wildlife protection, and ocean cleanup.

My Lovely Coin has a total fixed supply of 350,000,000 MLC tokens.

Yes, My Lovely Coin is designed to be environmentally friendly. It is deployed on the Polygon network, recognized as a sustainable Web3 infrastructure built on Ethereum. Furthermore, the entire mission of the token is centered around funding environmental sustainability, resulting in hundreds of thousands of trees planted and funding directed to global NGOs.

The governance of My Lovely Coin centers around community-driven environmental funding. By holding MLC, token holders gain voting rights to participate in the project's Environmental Treasury and decide which partner NGOs receive donations for causes such as ocean cleanup, wildlife conservation, and reforestation.

The long-term vision of My Lovely Planet is to become the world leader in mobile gaming and create a climate protection revolution. The project's stated mission is to:

• Build an active community of 100 million players.
• Reach 100 million holders of the My Lovely Coin (MLC).
• Donate €1 billion directly to environmental NGOs worldwide.