CELLAR Price

INTERCELLAR bridges fine wine expertise with Web3 infrastructure by pairing physical luxury bottles with digital twins (NFTs). Unlike purely digital tokens or traditional wine distribution, it provides:

• Direct-to-Consumer Connection: Flattens the traditional supply chain by linking verified brands and producers directly with buyers.
• Physical Backing & Custody: Physical bottles are preserved under optimal conditions in accredited warehouses, while digital twins remain fully liquid in user wallets.
• Burn-on-Delivery Model: When a collector requests delivery of the physical asset, the digital twin is burned, ensuring authentic redemption across 40 countries.
• Brand & Buyer Ecosystem Integration: The platform bridges traditional industry heavyweights (such as Grand Cru merchants and casino groups) with Web3, allowing brands to earn tokens that unlock operational analytics and reduce sales commissions.

The token (referred to as $CELLAR) acts as a loyalty and ecosystem utility token that offers advantages to both consumers and participating brands:

• Exclusive Access: Grants consumers access to rare, limited-edition wines, spirits, and exclusive drop events.
• Discounts: Holders receive discounts on primary and secondary marketplace purchases as well as storage fees.
• Staking Rewards: Users can stake their tokens to earn yields (APY).
• Brand Incentives & Analytics: Producers and brands earn tokens as they sell on the platform. Brands can use these tokens to unlock advanced marketing and data analytics tools or to benefit from reduced commissions on primary sales.

INTERCELLAR was co-founded by Louis de Bonnecaze (CEO) and Maxime Garraud (CSO), supported by key team members including COO Sabrina Masur and CTO Bilal El Alamy, alongside prominent early investors and advisors like Cyrus Fazel (founder of SwissBorg), Nicolas Bacca (co-founder of Ledger), Sebastien Borget (co-founder of The Sandbox), and Owen Simonin (Hasheur).

Louis de Bonnecaze, an experienced fine wine merchant, and Maxime Garraud, a serial web entrepreneur, created InterCellar to resolve key challenges in the luxury wine and spirits market. Their goal was to tackle widespread counterfeiting, eliminate costly supply chain middlemen, improve liquidity and storage management, and provide a direct connection between producers and consumers using blockchain technology.

Users can engage with the INTERCELLAR token ecosystem in several ways:

• Accessing Exclusive Drops: Use tokens to unlock and participate in rare, limited-edition wine and spirit sales directly from producers.
• Trading & Purchasing: Spend tokens or hold them to receive discounts on primary and secondary market purchases as well as reduced storage fees.
• Staking: Stake tokens to generate annual percentage yields (APY).
• Managing Physical Assets: Hold the NFT digital twins of bottles in a crypto wallet, trade them on the secondary marketplace, or request the redemption and delivery of physical bottles (which triggers the burning of the digital twin).

INTERCELLAR can be bought on the SwissBorg app with just a few clicks. Download the app for Android or iOS and exchange cryptos instantly at the best price.

INTERCELLAR addresses critical structural challenges in the global luxury wine and spirits industry:

• Counterfeiting: An estimated 30% of grand crus bottles (and up to 60–70% of some top-range bottles) in circulation are counterfeit. InterCellar provides blockchain-based provenance to guarantee bottle authenticity.
• Supply Chain Inefficiencies: Traditional distribution involves high take rates, middlemen, foreign exchange slippage, banking fees, and cross-border settlement delays. InterCellar flattens this via a direct-to-consumer marketplace.
• Illiquidity & Storage: Fine wine investments traditionally suffer from poor liquidity and complicated storage. InterCellar pairs bottles with digital twins in secure warehouses, enabling instant secondary market trading without having to move the physical bottle until delivery.
• Environmental Footprint: Minimizes unnecessary intermediate shipping and handling by storing physical assets centrally until the final holder requests delivery.

INTERCELLAR's long-term vision is to lead the consumer crypto revolution by transforming luxury wine, alcohol, and spirits into an accessible, liquid, and secure Real World Asset (RWA) class.

Beyond initial limited batch drops, the platform is expanding to allow hundreds of signed producers to list portions of their production directly on-chain. By uniting more than 250 top-tier brands, major distributors, and a global community, INTERCELLAR aims to become the foundational direct-to-consumer ecosystem that provides worldwide provenance, liquidity, and direct brand-to-consumer relationships across the fine wine and spirits industry.