Solana ID

Key points

• Solana ID has already achieved the hardest part: creating network effects.
• Proven User Traction: +35,000+ organic sign-ups to the Solana ID Priority Pass
• Native Project Adoption: +10 top dApps in Solana, the fastest-growing ecosystem in Web3, are on the waiting list for integration, including Orca, Jupiter, Flash Trade, and others.
• Clear Business Model: Solana ID is transforming the ad-based internet model: Users upload and link their data into profiles, enabling Web3 businesses to target their ideal audience and pay them directly. This allows users to earn rewards for their data while businesses gain transparency on their customer acquisition costs (CAC).
• Functioning ZkP Tech: Solana ID's strategic partnership with ZkPass enables universal private Web2 and Web3 data accreditation, making Solana ID one of the simplest and most compatible solutions.
• SwissBorg Proof of Concept: Earn rewards through your SwissBorg account by anonymously proving your humanity. Simply connect your KYC-verified SwissBorg account to their Priority Pass and receive rewards as companies market directly to you.

Other useful links:

• Investment thesis
• Term Sheet
• Video
  

Team

Simon Molitor

CEO

Pierre Stoll

CMO

Marvin Splitt

CTO

Dr. Marco Besier

Head of Research

Funding

Solana Foundation

G20 Strategies

Blockchain Founders Group

zkPass Ecosystem Fund

Partners

Solana Foundation

Jupiter

Orca

The Product

Solana ID is a digital identity and reputation platform that combines both Web2 and Web3 activities and credentials. To do that, they are leveraging blockchain as well as Zero-Knowledge (ZK) technology to link every identity credential to a public-private key wallet that can be neatly carried around the internet in a private, secure, and scalable manner.

In that way, each user can be linked to a reputation and credentials scores and every source information can be verified using this system and linked to its related user reputation score. An ideal solution for installing trust in trustless systems and fighting against bots, fake accounts, or even deepfakes

Although Solana ID's global mission is to create a Web3 of trust—where every piece of content on the internet can be securely linked to a digital identity in a private and secure manner—the project has narrowed its scope and is currently focusing on disrupting the current ad-based model of the internet.

Through its decentralised ID profile solutions, Solana ID helps businesses deliver personalised offers while ensuring they target only the real users they want—no bots or fake accounts. More importantly, these models protect the privacy of end users and ensure that they are fairly & directly rewarded for the information they choose to share. A win-win situation for everyone.

Market Opportunity

1. Short-term expectations
   As its name implies, Solana ID is currently focused on the Solana ecosystem. Hence, it is fair to assume that, in the short term, the market opportunity for this project is limited to current users of the Solana network.
   
   Under the below set of assumptions (source: tokenterminal), we believe that Solana ID could attract between 98,000 to 490,000 unique users to its platform in the next year. If we assume that a significant portion of the intrinsic value of Solana ID is directly related to the growth of its user base, then this appears to be an interesting opportunity.

1. Long-term expectations
   On a longer-term horizon, Solana ID is in direct competition to capture a share of the global targeted ads market. According to optimistic projections from the team, Solana ID could potentially capture a market size worth $195 million.